Experiential Marketing Campaigns & Immersive Technology
Taking Experiential Marketing & Advertising Campaigns further with technology
For many companies operating in increasingly competitive and overcrowded marketplaces, it’s becoming ever more difficult to attract the attention of potential customers, let alone maintain it for a few minutes. Companies spend thousands of pounds in experiential marketing campaigns to get consumers to engage with their brand only to find that their competitors are running the exact same style of campaign.
This is where immersive technology comes in. Using Augmented, Mixed and Virtual Reality can transform your marketing campaigns to go way beyond the conventional; enhancing any event or advertising display. These technologies allow users to truly interact with your brand by being immersed in a whole new environment that is unique to you.
Immersive technology is a dynamic and innovative means of reaching out to and drawing in potential customers. Combining it with experiential campaigns is perfect for situations where information needs to make an immediate impact, such as:
Product launches.
Pop up activations.
Conferences.
Expos.
Benefits of using immersive technology for experiential marketing
Attract attention
Although immersive technology is becoming more popular, it’s still a novelty and therefore piques people’s curiosity. In our extensive experience, we find that it’s a fantastic way to draw consumers to you and start a conversation.
Be remembered
Giving users something to do, rather than just something to look at, sets you apart from competitors and makes more of an impression. We can help you to engage with your potential customers in a way they haven’t experienced before which will keep your brand fresh in their minds.
Provide a positive experience
VR & AR are perfect for having fun and our displays always leave users with a smile on their face. Discovering a whole new world with virtual reality or interacting with digital objects through augmented reality provokes strong feelings, usually of wonder and awe.
Be different
Possibilities are endless and only limited by your imagination. We can help you to create a unique, innovative, never-seen-before display that will stand out from your competitors.
Let us create your next successful campaign
From virtual product demos, to popup displays, augmented reality selfie stands as well as gesture-controlled
games, at Diverse Interactive, we provide a suite of experiential technology applications that are designed
to enhance any live event and engage with an audience by way of an immersive content experience. We work with
innovative brands including Disney, Ribena and FIFA to create bespoke, daring, fun projects for their
experiential campaigns.
Our team is made up of highly talented developers and designers combined with project managers who all have
extensive experience across many industry sectors. This allows us to create bespoke projects to achieve your
goals from concept to completion. We continually strive to take technology to exciting new levels, one step
ahead of what has been achieved before.
To fully understand what immersive technology has to offer and how it could transform how you engage with your
customers, talk to us today and arrange a visit to our demo room at our development centre in Guildford.
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